Online Finds: BabiestoToddlers.comby Martine De Luna
I first learned about Babies to Toddlers when Glam-O-Mama’s CEO Amanda recommended their potty seat covers on her article about “products that make things easier” (http://glamomamas.com/2011/07/amandas-products-easier/). If you happen to peruse the shop’s line of premium, hard-to-find infant and toddler products, you’ll note that, yes, every item there is designed to make modern parenting easier, even stylish. That’s because every item on babiestotoddlers.com is of the highest quality, from the best brands, and personally selected by a real mom. Discriminating mums will be glad to know that the resident mom entrepreneur behind the online store, Teresa Rufino, is behind every product she sells on her shop.
Being an online shopper herself, Teresa believes in the power of the Internet as a retail medium. Her journey towards becoming an online entrepreneur actually began out of sheer frustration during her first pregnancy – and online window-shopping. “I was bed ridden with my son in the first two trimesters, and all I could do was surf the Web for products and info on pregnancy. By the time I was mobile enough to prepare for our firstborn’s arrival, I realized that a lot of the products that I wanted to buy weren’t available locally (in the Philippines).”
Birthing a business based on needs
It was Teresa’s personal need for the products she wanted for her baby that eventually fueled her idea to put up an online store. “I saw the need to bring in these products into the country and make them accessible to moms all over the Philippines, in the easiest way possible,” said Teresa. With this in mind, she began to conceptualize her store and selecting the items she wanted to bring in. She also crafted a vision and objective for the shop, which helped her determine what she wanted to be known for (in terms of products and services), and who her target market would be. “We then applied for the proper licenses needed, and chose a .com online store, in order to have more control of our interface. With the help of really patient programmers and web designers www.babiestotoddlers.com was born!”
Now going on its second year, BabiestoToddlers.com offers a convenient, quick, and hassle-free shopping experience. This, again, was born out of Teresa’s understanding of a mom’s multi-faceted and busy lifestyle. “At Babies to Toddlers, we feel like we can provide exceptional services to all sorts of moms (breastfeeding, recovering from caesarean, working, stay at home and the growing market of mom entrepreneurs) in Metro Manila and other cities in Philippines,” says Teresa, who believes in the potential of online shopping in the Philippines as a way of life for Filipinos. “A huge perk (of running an online business) is that I get to work at my own time, where I want, how I want, whenever and however.”
Pre-selected, premium finds for young kids
Each item in BabiestoToddlers.com has Teresa’s personal seal of approval. Like a true curator, Teresa selects each item in her inventory, basing her picks on her preferences as an intentional, even eco-conscious parent. “(Product selection) starts with a lot of research and getting all the information on the products,” said Teresa, who also attends product expos and trade shows in order to get an idea of new products and trends in baby and toddler supplies. She also makes it a point to choose products that are produced by socially responsible, expert-recommended brands. “We like to bring in smart, unique, durable products that help make a mom’s life just a little easier. Ultimately, the brands that I choose are based on feedback from moms, kids (my own and my friends kids) and of course, yours truly,” says Teresa.
Choice picks from Babies to Toddlers
BabiestoToddlers.com carries a range of award-winning brands, such as Educo and Goki toys, Boon feeding ware and 3 Sprouts organizers, all stylish brands that are known for creating innovative and functional products for young children.
“Our top 5 best-selling products are AQUEDUCK faucet extender, POTTY COVERS (which are individually wrapped disposable toilet seat covers), Zoli Buzz b. electric nail file for newborns to toddlers, the MAMAAM 5-1 multi purpose towel and Baby Elephant Ears multi-position head rest,” says Teresa. “Each of these products will makes moms lives easier –and that’s what they did for me!”
Visit Babies to Toddlers www.BabiestoToddlers.com. The store accepts all major credit cards, PayPal, and has the option for cash-on-delivery.
Photo credit: All photos are from www.babiestotoddlers.com
July 31, 2012 by Glam-o-Mamas