In Hindes’ Sight
Ifat Hindes’ love affair with photography began many years ago but this passion turned into a career after the birth of her son.
“I was already snapping away for family and friends, so it seemed a logical, challenging and exciting way for my life to evolve.”
She is a natural light photographer, depicting ‘frozen moments in time’. Ifat’s work has been described as fresh, modern and fun, with a clean and simple approach.
Currently based in Hong Kong, Ifat’s Hindessight Photography is flourishing as her signature captured moments of love and life have families lining up to get their special memories captured in photographs.
Glam-O-Mamas (G-O-M) Tell us about yourself and your background.
Ifat Hindes (IH) Well where do I start? I was born in Israel and raised in Hong Kong for the better part of my life. From the time I arrived in Hong Kong until 26 years I had been modeling, I had a lot of jobs as a child growing up in Hong Kong and found that fun, I remember from age nine and ten I was on posters all over Lane Crawford, I always had some campaign somewhere, my grandfather would constantly take me to Toys R Us to see the boxes with my little photos on, it was funny but he was proud! As I got older my modeling work turned more into editorial and commercial and from the years 21 – 26 I had less and less interest and only went on jobs that specifically requested me so I could avoid the who casting process. My studies were predominately in Business and Accounting and my professional life in Public Relations for a good 11 years. I loved PR, I had the opportunity to work with world renowned celebrities and hold amazing events and work on exciting campaigns, art events and even raise awareness for charities I believe in. I cherish those years it taught me so much in life lessons that I use every day.
You’re pregnant with your second child. Any differences from your first pregnancy?
I would say yes, a definite difference. My first pregnancy was quite easy… no morning sickness and I had energy all trimesters. This time however, I’m more tired and I get a bit of nausea here and there. All that being said though, one thing is the same between all trimesters, I watch very carefully what I eat and make sure I have all the nutrients and essentials that are good for the baby to grow. Every morning a glass of skimmed milk, bowl of mixed fruit and a whole wheat toast with peanut butter. It’s so important the baby gets everything in order to grow healthily. I also maintain a healthy exercise regime, whether it’s walking as much as possible, at least 3km a day but on most days and I get a good 6km or a Lindsay Brin exercise video at home.
The obvious difference however is that I now have an 18 month old that keeps me busy, where as I had time before to feel all the oooohhhs and ahhhhhs of the pregnancy. This time, it’s going by really fast – between my little bundle of toddler joy running around and work there isn’t as much time to really connect to all the changes. However, I am enjoying being pregnant second time round. I just love it!
Have you always been a photographer?
I haven’t always been a photographer, but I have always loved photography, my whole life I would be with a camera trying to snap at things, and more so from my early teens onwards. My first professional camera was a gift from my parents at age 13, a Nikon, I still have it, and actually use it now and then.
How long have you been interested in photography?
For as long as I can remember, I’ve loved to capture my view of what I saw happening in front of me. I loved taking pictures of family and friends for years and have always been known to do so. When I got pregnant with my first, I decided that the PR life was no longer what I wanted to do, I found for me it wasn’t conducive to family life. I knew that I’d be unable to be the mother and wife I wanted to be if I had stayed in that industry.
Sometimes, those who love you see something in you that you never knew you had. So it was actually my husband who sat down with me and said that he knew that I had a passion for photography and he thought I could take it to a whole other level and make a career out of it. I had begun to secretly study under the guidance of my amazing mentor Gary Tyson, and until I felt ready didn’t start to offer my services. It was with the faith and support of my husband and Gary’s mentoring that helped get me to where I am now.
Where does your artistic expression come from?
I think part of my artistic expression is a mish mash of a collection of amazing artists I know of. I’m constantly looking at photographers work, those who are and aren’t in my field. The compositions, the way the light hits objects within the photograph. It’s all amazing to me. I draw a lot of inspiration from Gary as I am in awe of his work! A lot of my artistic expression comes from my observations and interpretations of everyday life. You could easily take a picture of a mother kissing her baby but I choose to be as poetic as I can be with my images.
Do you have a studio?
The whole world is my studio ;)
What do you consider your specialty?
I shoot with natural light, I love the fact that we have all this amazing available daylight and the challenge is how to use it, so sometimes I have reflectors and diffusers that aid me when needed. People are also generally more relaxed when comfortable in their surroundings and for me I usually hold my sessions either in the comfort of my clients’ home or in a type of familiar place. I generally don’t set up any scenes but just quietly photograph as ‘life happens’ it can be a family sitting down for a meal, a toddler having a bath or siblings playing in the park, even a newborn having a precious moment with their parent. People often describe my work as ‘frozen moments in time’ and I try and capture that for them. I want my clients to look back and remember the day of ‘family time’, and not necessarily remember me, I was just quietly snapping as memories were being made.
Is it difficult balancing motherhood and your career?
I am practising attachment parenting, so my son is pretty much with me all the time. I have amazing clients who know I am a mother first then a photographer and all my clients have always allowed my son at my shoots, my husband is usually there to look after him when he is not working. Mostly my boy makes my clients laugh and puts the children at ease. He knows when I say lets go to work what that means and usually reaches for my camera bag. I started working when he was only a couple of months old so by now he’s pretty much used to me with the camera. However, it’s not easy, it does take a lot of energy out of me with the attachment parenting but I wouldn’t change any of it for the world. He’s a happy toddler so I know my time and effort, and lack of sleep are not in vain. I have many friends who are working mothers who must leave their little ones at home. It’s not easy for them, so I know how lucky I am to be able to have my boy come with me to my jobs. Really it’s a blessing, but it was also the plan to be able to be a full-time mother and work at the same time. We didn’t want anyone else raising our kids, although we do have someone to do the housework!
Do you have any suggestions for mums out there who are working and want to strike that balance?
I think this one is difficult for me to comment on since I have it lucky having my son with me all the time. Saying that though, it does get tough at times making deadlines since you can’t control everything, someone may get sick and someone may not sleep through the night, which makes for a very tired mother/photographer. The balancing act I have is not an individual effort however. I have an amazing husband who supports me in both my mothering and my career.
When should expecting moms/parents plan to do their professional photos?
Mothers with twins should have their shoots much earlier in during their pregnancy, I would say around five months, and those with a normal expectancy date, I would say anywhere between seven to eight months. It also depends on the expecting mothers and what type of photos they are after. If it’s an outdoors shoot I’d say around 6 to 7 months, so its easier for them to move around without getting too strained, but those who want to do the more intimate shots I’d say a little later such as 7 to 8 months. I have had shoots canceled as mothers have had to run to their deliveries instead, such is the nature of those shoots. So I wouldn’t leave it too late just in case that may happen.
April 30, 2012 by Glam-o-Mamas