Christine Amour-Levar

Mother of Yasmine, Malcolm, Louis and Angeline, Wife of Steven & Sports Editor and Marketing Consultant at Asia Pacific Publishing Singapore.

Author of The Smart Girl’s Handbook to Being MUMMYLICIOUS (launching Feb/March 2012)

Founder of Beijaflor – Brazil Fashion Boutique Singapore

Of French and Filipino descent, Christine Amour-Levar is currently based in Singapore, where she lives with her husband and four children.

She grew up between Manila, Paris and Tokyo, and has travelled extensively due to her many work commitments. Christine’s career started in Japan in Advertising, where after graduating from Sophia University in Tokyo, with a BA in Business and Economics and a minor in Japanese language, she joined the firm of McCann-Erickson as an account executive. Her experience in advertising, her language skills (she speaks six languages: French, English, Spanish, Japanese, Tagalog and conversational Portuguese) and her passion for sports consequently led her to work in marketing forNike in the United States, Latin America, France and Singapore. Upon moving to Singapore in 2005, Christine saw a gap in the market for Brazilian fashion, which soon persuaded her to leave Nike to launch Singapore’s first and only Brazilian multi-brand boutique, Beijaflor. She then successfully sold her business in 2010 to a local retail group and currently contributes articles to Harper’s Bazaar Magazine Singapore, while also working as a freelance consultant with the Special Olympics Asia Pacific Regional office.

January 10, 2012 by Glam-o-Mamas